Social Media Marketing Consulting Services

If you are currently not participating in the social media conversations taking place about your company, then you are simply leaving your brand reputation in the hands of millions of bloggers.  We will position your company to tap into the conversation naturally happening between your customers.   Show you how to influence that conversation and how to learn valuable information to help you make better business decisions.  Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.

Through our social media audit, competitive analysis, and custom-built interactive strategies, we'll teach you how to take advantage of the social Web and how to successfully drive visitors to your site.

Benefits of Social Media Marketing:

• Customer Engagement
• Direct Customer Communications
• Speed of Feedback/Results
• Learning Customer Preferences
• Low Cost
• Brand Building
• Market Research
• Credibility of the "Crowd"
• Reach
• Great Lead Generation Source

Social Media Marketing

Social media is an excellent way to increase your exposure. We study and examine the social networking arena, always looking for appropriate opportunities to reach your targeted audience. When properly utilized, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. Let us create a social media optimization strategy that will work for your business.  Social Media includes review sites, blogs, friend sites, forums, video sites, and more. The best way to grow today is to connect and interact with your prospects, your customers. Having "like-minded" communities become your referrals source through reviews, comments and authentic validation will result in an online awareness that is measurable, with greater more relevant traffic and new sales.

Reputation Management

We can work with you to design an online reputation management plan to either create a solid web presence or combat negative press. In this day and age, your clients and customers (and potentials) are going to judge you by your online reputation, by you web presence. You need to remain in control of it.

Customers rely more and more on "word of mouth" information when weighing their decisions for products and services; they are conducting online searches to investigate company reputations before finalizing their choices.  We utilize our advanced search engine optimization and social media techniques to respond to negative and potential damaging post about your business.  Every company will receive negative post, tweets or comments. The important thing is how they are handled.

Online Reputation Management Benefits:

1. Repairing your injured online reputation by burying reputation-damaging listings in major search engine results.  You will be remembered, not for the negative review, but how you responded to it.
2. Expanding and solidifying your online "brand"
3. Re-establishing your company message and/or making it stronger
4. Inserting your message in vital social networks- where you'll gain greater validity with your clients and potential clients
5. Increase of main web site traffic by creating strategic links in external online assets
6. Increasing your "transparency:" a way to encourage clients to interact with you

Social Media Marketing Services Include:

SOCIAL MEDIA MARKETING STRATEGY:

Have you been tasked with spending a social media or interactive marketing budget, but you don't know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

IMPLEMENTATION GUIDELINES:

Did you already decide what you want to do with social media, but you need help navigating a complex and seemingly subjective landscape? We'll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.

SOCIAL MEDIA AUDIT:

This is an in-depth analysis of your site's presence across the various social networks and a strategy for ways to improve it. Not every site has a place on Digg or MySpace, so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.

COMPETITIVE ANALYSIS:

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We'll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

SOCIAL PROFILE CREATION:

We will identify the social networks where you should be participating and where people are talking about you. We'll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

COMMUNITY BUILDING STRATEGY DEVELOPMENT:

We'll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

COMMUNITY MONITORING:

Don't have a team in-house that you can allocate community building to? No one knows your services and industry better than you, but if you do want help, we can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.