What is the difference between organic search results and paid search results?

SEO versus PPC

Search Engine Optimization (SEO)-Organic Search Results

Search engine optimization is commonly referred to as the process of improving the volume or quality of traffic to a website from search engines through the use of "Natural" or organic un-paid search results as opposed to paid inclusion.

 

Pay-Per-Click (PPC)-Paid Search Results

Pay-Per-Click (PPC) is an advertising model used on search engines, advertising networks, and content websites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.  Advertisers bid on keywords that they believe their customers are using to find their products or services.  When a user types a keyword matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown.

 

SEO (Organic Search)

PPC (Paid Search)

Page Position

Middle of screen

Above natural results or right side

Time Frame of Results

Several Months

Several Days

Level of Trust

High

Moderate

Top Results Difficulty

Difficult (varies with competition of industry)

Not as difficult depending on ad spend among other factors.

Cost

Time

Moderate to High

(Able to set your own budget)

 


 
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