What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) or paid search results is an advertising model used on search engines, advertising networks, and content websites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.  Advertisers bid on keywords that they believe their customers are using to find their products or services.  When a user types a keyword matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown.

Virtually all search engines offer a paid-for way in which to guarantee almost instantaneous visibility on their results pages.  This was once considered an easy, do it yourself form of online advertising, but it with increased competition it has increasingly grown more and more complicated.

WebSpark's PPC specialists are highly trained professionals with experience managing complex pay per click advertising campaigns.