Pay Per Click (PPC) Marketing Services

365 days a year, 7 days a week, and 24 hours a day there is someone searching for your product on the internet.

The key is to have your message and products in front of them at the precise moment they are looking for you.  With Pay Per Click marketing (PPC) this can be achieved at a fraction of the cost of most traditional marketing channels.  Pay Per Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. PPC advertising offers the benefits of full control over your ad copy and keyword targeting.  It can be a very effective tool to increase your brand's exposure in the search engines, and ultimately increase sales.

Pay-Per-Click management can be tricky.  We take the guesswork out of it for you by managing your Adword account.  WebSpark uses extensive research techniques to determine the best possible keywords. After a thorough analysis and presentation of our findings, we incorporate those keywords into a lead generating PPC (Pay Per Click) campaign to help you reach millions of potential customers. We focus on the main three search engines- Google, Yahoo, and Bing. These three search engines control roughly 98% of all search engine traffic. 

WebSpark's PPC management focuses on maximizing your ad spending by consistently monitoring and adjusting your ads, method of deliver and timing.  We realize the importance of every dollar in marketing and work to improve click-through rates, impressions and ultimately goal success. We combine our intensive research with our analytics to provide data that will guide your future PPC marketing.

WebSpark realizes that every customer is unique. We create campaigns that are customized to your circumstances and that take into account the types of visitors you wish to target. We make PPC turn visitors into customers.

Benefits:

• Custom Budgeting - Every business has a different budget, and PPC advertising allows you to specify how much you want to spend on any given day or month.  Custom budgets tailored just for your business.
• Geo Location - Local and regional campaigns benefit the most from geographical targeting.  If you have an event that is only going to be in NC, then just target your PPC ads to NC, and you're set.
• 24/7 advertising - Have an online store that runs itself?  Then PPC is definitely for you. Your store is open 24/7, so should your ads.  Even if you're brick & mortar, your customers search all hours of the day and night - not just during business hours.
• Precision Targeting - By choosing keywords that match ads that match the final landing pages means that you can precisely match what a visitor is searching for and target to precisely the page that has what they are searching for.
• Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now aware of you.  Some people will even setup ads designed not to be clicked on, but for brand awareness only.
• Trackable - PPC ads can easily be tracked through the PPC interface that the search engines give you.  You can track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from the click.

PPC Consulting Services Include:

Keyword Research:
Intelligent keyword choice is vital for reaching the targeted audience. We will evaluate your existing keyword list and develop the list to include many more keywords and phrases that are relevant to your business.  As targeted keywords and phrases are used effectively, search engine referrals will increase.

Our writers can make the necessary adjustments to your website to include important keywords and phrases in the right places. This will enable your site to show up for the selected keywords. We will also make recommendations for additional content- keywords and phrases- to include on your website to attract additional keyword search traffic.

PPC Campaign Management:
Proper pay per click bid management is not a random act.  There are usually clearly defined and deliberate strategies that are employed in order to make sure that the pay per click campaign that is employed maximizes potential revenue gains. As such, a deliberate pay per click bid management strategy will be most helpful for the maximization of potential income and gains.

• Business objective setting & campaign model understanding
• Keyword research
• Bid rate analysis
• Monthly budget recommendation
• Campaign structuring
• Landing page analysis (5 Landing Pages)
• Campaign setup in Google Adwords
• Conversion tracking setup
• Ad split testing
• Keyword split test
• Ad rank split test
• Conversion testing
• Bid management
• Keyword modification
• Testing of new ads
• ROI analysis & biweekly reporting