PPC Common Questions

If I am already receiving traffic from natural search, why should I consider PPC Ads?

A  PPC campaign can be used to test additional targeted keywords, to track conversions to see which keywords work and as a branding tool.

You may be receiving traffic but do you know how well those visitors are converting and for which key phrase?

In branding terms, the more you brand is visible to your target audience, the more they recall who you are and what you are about.  Having your web presence in natural search results and sponsored ads through PPC campaigns gets you in front of your target audience.

I have a small business in a specific geographic area; will PPC advertising bring business to me?

YES.  PPC advertising campaigns can be targeted to specific locations and regions.  Geo-targeting works well for businesses operating within a specific region.  Your PPC ads show only to those within the geographic area that are setup within the campaign.  Just like advertising with a local newspaper, you are only advertising to the target audience who is likely to use your service or buy your product.

I currently have a Google Adwords campaign but I have low Click-Through-Rates (CTRs) and conversion rates.  Can WebSpark help me improve my results?

YES.  We provide optimizations services for existing Google Adwords campaigns.  We will analyze your business and business objectives and review your campaign and keywords and ads.  Then employ techniques to optimize the campaigns which should increase your CTR rates, lower your cost per conversion and increase your conversion rates.